C'est pas la faute à Jacques Cartier (1967), dir. Dufaux & Perron—prod. ONF
There’s been some question as to the practicalities of the CAQ’s proposed Bill 96. Apparently, part of the campaign to solidify and strengthen the French language in the province of Quebec will involve a technology first unveiled on the streets of Montreal in 1967 (pictured above). Of course, they may have to update the text on the technology itself, or at least couple it with the words “français instantané” in a more prominent position and in a larger font, but, otherwise, the concept here is both generous and democratic. It’s also been proven effective in overcoming the resistance of anti-French, Franco-hesitant, and Franco-skeptical Anglos.
What’s the state of French, “the official and common language of Québec” at the moment? Is the French language imperilled?
Why is this man frowning?
Well, whatever the case, just remember, it ain’t Jacques Cartier’s fault. That OS* did his part for France, New France, and the French language.
If there is a problem, it may have something to do with our neighbour to the south, though.
It’s possible.
[Ste-Catherine Street; Décarie Boulevard; Dorchester Boulevard; language politics; centre-ville; Denys Arcand; Americanization; Bill 96; motorpsychos; Gibeau Orange Julep]
Watch this film here.
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*Original Settla